Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...

Media outlets endured an hour of marketing waffle, during which they were introduced to the company’s bizarre new logo and branding, as well as the concept set to debut on December 2 ...

This week Jaguar unveiled its forthcoming rebrand to accompany its push toward all-electric vehicle manufacturing. The auto ...

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...

Jaguar revealed its new brand identity on 19 November, as part of the sports and luxury car manufacturer’s relaunch as an ...

The 2025 Kia EV9 GT comes with 21-inch wheels and high-performance, low-profile Continental tires. It also has the racy neon ...

Lucid (LCID) teased Jaguar after the British automaker previewed its “Dramatic” upcoming ultra-luxury EV model. The shade ...

For those reasons and more, this year’s Golden Calipers go to what might just be the best midsize luxury car of the 21st ...

Car rebrands are always big news in design circles, particularly when they involve brand new logos. So when Jaguar yesterday ...

Jaguar has launched a rebranding campaign that is already causing confusion, as few appear to understand the message, and no ...

As the firm revealed the new look yesterday, it knew it was set for a backlash. Car fans have reacted angrily to a rebrand ...

Jaguar surprised us with a new logo and a brash new mission statement, but can fonts and buzzwords distract from the big ...