Running and celebratory drinking have a long and frothy history, yet the latest trend of marking milestones with a “shoey” is ...

Crate Racin’ USA, America’s Leader in Racing, is coming to pavement short track racing in 2025. Crate Racin’ USA is a leading ...

Santander has announced a new sponsorship with the Formula 1 team Williams Racing. The bank will become an official partner of the team starting from the 2025 season. This multi-year agreement ...

NASCAR driver and co-owner of RFK Racing Brad Keselowski has responded to critics following a decision regarding the team's sponsorship model. As a prominent figure in the sport, Keselowski used ...

John Force Racing has confirmed a multi-year contract extension with Old World Industries which includes the primary sponsorship of the PEAK Antifreeze and Coolant Chevrolet SS. This incorporates ...

Pinarello has announced that Tom Pidcock will continue to race on their bikes off-road, but he will use a Scott bike in road races after his transfer from Ineos Grenadiers for Q36.5 for 2025.

and how she has learned to say no to some of the sponsorship demands which broke upon her like a tidal wave after the 2021 US Open victory. To begin with that final point: Tiffany, Dior ...

Cristiano Ronaldo has received a new £164,000 BMW at Al-Nassr's training base following a new sponsorship agreement reached by the Saudi Pro League side. Ronaldo and his Al-Nassr team-mates were ...

JTG Daugherty Racing came under the limelight following their sponsor Kroger's move to Brad Keselowski's RFK Racing. But the team gained attention for another reason, the rebranding to Hyak ...

For nearly 15 years, Kroger, a $42 billion commercial giant (as per Forbes), served as the team's primary sponsor. However, in a dramatic turn of events, Kroger has shifted to RFK Racing's new ...