Emotive marketing for sustainable consumption: Study tests effects of social media posts on valuation of chocolate
Does triggering certain emotions increase willingness to pay for sustainably produced food? On social media, emotional ...
Influencer Marketing Is Busting Through The Walls Of Social Media
The next time you turn on that TV, walk by that out-of-home ad or flip through those Amazon product pages, take a look at the ...
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Study Finds Twitter Banter With Competitors Good for Product Launch
A case study reveals that a little banter on Twitter, now known as X, between rival fast-food brands led to a 426 percent increase in online searches and a 54 percent increase in offline sales for the ...
Merging patient data with our social media could help us lead healthier lives
Kirsten Ostherr asks, 'What if we engaged with our health care narratives with the same fervor we bring to refreshing our ...
Taiwan News4d
Fashion Influencer Marketing Market Trends (2024-2032) An In-Depth Analysis
Request To Download Free Sample of This Strategic Report @- Fashion influencer marketing is a transformative approach where brands collaborate with social media influencers across Instagram, TikTok, ...
Google testing channel reporting for Performance Max campaigns
Google's testing of channel reporting potentially addresses advertiser concerns of the blackbox nature of PMax campaigns.
Marketing Dive4d
Why Bombay Sapphire is using DJ sets and office happy hours to push gin
In the latest iteration of “Tastes Like It’s Friday,” the Bacardi brand teamed with “Friday” singer Rebecca Black to serve up ...