Reddit's ad revenue is growing, driven by its expanding user base and unique "social" feel, according to an EMARKETER report.

Google's testing of channel reporting potentially addresses advertiser concerns of the blackbox nature of PMax campaigns.

The L’Oréal skincare brand is returning to its influencer-heavy Super Bowl marketing playbook from last year to boost a new anti-dandruff product.

The research group Media and Performance approaches subjects in her field of study from a comparative and historical perspective, with a focus on the intricate relationship between technology and ...

Social media (TikTok in particular) is a powerful tool for personal branding, business promotion, and content creation. However, with increasing competition across platforms, growing your social ...

The idea was first suggested by James Fishback, CEO of Azoria Partners, on social media platform X (formerly Twitter). Elon Musk and Donald Trump are considering to implement this. (You can now ...

Carrier Scorecards provide a structured approach to evaluate carriers based on key performance indicators (KPIs) such as punctuality, responsiveness, and overall customer satisfaction. Using tailored ...

The impact of Kendrick Lamar’s Super Bowl Halftime performance is still being discussed and dissected. But there is one thing being under discussed. The impact it is having cross culturally and ...

Sexual performance anxiety and erectile dysfunction (ED) are related, but they’re not the same thing. ED can trigger performance anxiety, and performance anxiety can trigger ED. If performance ...

Within the commercial performance, revenue from Extime Duty Free Paris increased by +8.3% to €819 million, with Extime Travel Essentials Paris up +52.5% to €180 million. Both are ADP partnerships with ...