In this paper, we analyze the current state of targeted advertising on various social media platforms using algorithmic analysis and implementing strategies. Social media plays an increasingly ...

The Advantages of Commercial Advertising. With online videos going viral and seemingly everyone clambering onto the Twitter bandwagon, small business owners are left wondering whether any ...

A job paying $100 an hour without a degree isn’t a fantasy — it’s a viable path for those who build marketable skills, ...

Who Is Mark Read: Leadership Stint at WPP, Resignation, and Views on Future of Advertising Read's resignation follows a series of internal mergers, rebrands of its subsidiary agencies, and new ...

The 1.4 metres wide and 2.4m high free standing “D6 display board” was proposed for the entrance to the Larkfield Esso petrol station on Newport Road, Chepstow but rejected by Monmouthshire ...

Read our privacy notice. The Government has ruled out a ban on alcohol advertising in upcoming plans to improve the health of the nation.

Opinion The mascot renaissance is coming to advertising Are mascots on the flip side of the 'wheel of cool'?

DAGMAR (defining advertising goals for measured advertising results) is a marketing method used to set a campaign's objectives and measure its success.

The Federal Government has re-affirmed its policy banning the use of foreign models and voice-overs in Nigerian advertising.

How to Compare and Contrast Traditional and Nontraditional Advertising. Your advertising needs may fluctuate over time based on your product line or services, your available budget and your target ...

Advertising professionals craft and deliver persuasive messages through paid media. Coursework explores theories, practice, and ethics of advertising. You learn about consumer behavior, advertising ...