SAP made one of the most heavily promoted news announcements in recent history. But why SAP Business Data Cloud, and why now?

As autonomous agents spread across the vendor landscape, SAP is banking on the rich stores of enterprise data that flow ...

Kepler Capital analyst Laurent Daure maintained a Buy rating on SAP SE (0NW4 – Research Report) on February 14 and set a price target of ...

In a report released today, Michael Briest from UBS maintained a Buy rating on SAP SE (0NW4 – Research Report), with a price target of €283.00.

SAP's new AI-driven data platform integrates SAP and non-SAP data, breaks silos, and enables next-gen automation with Joule ...

SAP is taking more control ... These capabilities are one of the reasons why the Business Suite is still very popular with many user companies and why many customers invested a lot of money ...

According to the Goldman Sachs team’s projections, the US will begin to see productivity gains from generative AI technology in 2027, with the impact peaking in the early 2030s. According to these ...

Business Data Cloud, SAP's new SaaS offering, integrates and governs data from various sources, including third-party systems ...

Political uncertainty in some of the largest European economies has diminished their growth outlook. Read more here.

If there's one thing we know about rebrands, it's that many consumers hate change. From the biggest branding evolutions to ...