If so, one good place to start is deciding between serif vs sans-serif fonts. Serif and sans-serif fonts are the two major categories of typeface, each conveying distinct aesthetics and associations.

Sans-serif type generates a lot of passion among ... from the lowercase “g” or a particularly unconventional question mark. Very few faces become so ubiquitous as to define an era.

"In town, he had navy and teal signs with a blocky sans serif font, a very Obama vibe ... among others – thought the graphic design question needed more study. Now an assistant professor ...

(Mr. Miles, who also created the mark for Ms. Philo’s coming namesake brand, said of the serif-versus-sans-serif question: “Both have a place, both permanently current.”) Mr. Slimane also ...

There are two general categories of typefaces:Serif and Sans Serif. Serif typefaces use small decorative marks to embellish characters and make them easier to read. Typefaces without these are ...