Data housed within a company’s CRM system, usually after a customer purchases. It usually stores customer profile information, purchase history, customer service interactions, and more.

Louis Vuitton has said UK customer data has been stolen as it becomes the latest retailer targeted by cyber attackers. The ...

JPMorgan Chase is planning to impose fees on fintech companies for access to its customer bank account data, Bloomberg News ...

Customer intelligence allows you to be proactive rather than reactive. If you know a customer typically makes certain ...

This data includes email addresses, physical addresses, phone numbers, purchase history, gender and dates of birth. Partial credit card data was also included in the breach. I’M GIVING AWAY A ...

Personalization in marketing involves recognizing and addressing the unique needs and interests of each customer. This strategy shifts generic interactions into meaningful conversations, making ...

Prior to that, she had a long history working in the trenches of customer operations at Levis Strauss and Co., Walmart and Target where she saw retailers’ challenges firsthand.

If you shop using PayPal PYPL0.64%increase; green up pointing triangle, the payments company is about to start sharing your personal data. Very personal, like your pants size. Beginning Nov. 27 ...

Zaius combines a single customer view with real-time, cross-channel marketing and attribution, empowering marketers to drive more repeat purchases and maximize customer lifetime revenue. It's the ...