AI-driven SPO is reshaping programmatic efficiency, allowing advertisers to eliminate waste, improve transparency, and ...

Programmatic can be a black box. The recently released Adalytics report alleges that major advertisers had their programmatic ...

Plus, with media-quality concerns top of mind for buyers, SSPs are often held responsible for cleaning up programmatic supply chains and preventing bad actors from monetizing. Making TripleLift stand ...

UKSAFC (The UK Stop Ad Funded Crime Group) is calling for advertising industry cooperation as it announces the launch of a ...

Sustainable media buying is a two-pronged approach that reduces the carbon footprint of online advertising and costs, ...

SecurityScorecard, the pioneer of supply chain detection and response (SCDR) solutions, and professional services firm KPMG in Canada have entered into a strategic agreement aimed at revolutionizing ...

State lawmakers from northern New York agree with Governor Kathy Hochul that affordability is the watchword as the ...

A second iteration of the BadBox botnet that affected over one million Android devices has been partially disrupted.

UKSAFC (The UK Stop Ad Funded Crime Group) is calling for advertising industry cooperation as it announces the launch of a ...

Digital advertising is like craps, says Aditude’s Justin Wohl. It’s about tuning out the noise while placing safe bets that ...

UK anti-ad fraud group UKSAFC calls on the industry to look more closely at where ad budgets are being spent for its Know ...