Cybersecurity is not only a way to protect manufacturing operations as it safeguards a company’s brand perception. Manufacturers can reinforce customer trust by staying up-to-date on the latest ...

One of the key aspects of CRM is customer segmentation and profiling ... don't silo the data to only be about sales and marketing. Look for insights for other parts of the business and how ...

In a swift response to Biden’s reelection announcement, the RNC crafted a chilling vision of a dystopian future under Biden – ...

Check out Sue Mizera's blog on branding in B2B from what values to consider to planning and some top tips for CMO's struggling with brand.

While we think of privacy as an individual right, our data protection laws can’t adequately secure it on digital networks. We needn’t go so far as to disengage from social media, but must remember ...

Yesterday’s Customer Service Staple Chatbots made their first appearance with ELIZA in 1966, leveraging basic scripted flows to respond to routine customer service questions. While they served well ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

Want more out of your email marketing campaigns? Then look no further – start with email segmentation ... data to personalize your communication but don’t want to create a long signup form, you can ...

Collaborating with a team that represents the company's values and mission can create a powerful synergy, amplifying market ...

As early as 1991, Regis McKenna, the “P.R. Guru of Silicon Valley,” said in the Harvard Business Review (HBR) that the traditional image ... trend in marketing is known as market segmentation ...