Three Things to Keep in Mind When Designing Your Product Packaging. 1. Ensure your product is protected during transport and storage.

Think of Tiffany & Co. For most people, the iconic robin’s-egg blue box is more recognizable than the jewelry itself. Packaging is powerful because it tells consumers why your product and brand ...

Manufacturers are getting smarter with product packaging. Get information on the smarter product packaging and why your wallet might take a hit from Consumer Reports.

It's hard to argue against the utter convenience of plastic packaging. Companies overhaul iconic product packaging as tough new rules take hold — here's what to expect first appeared on The Cool ...

Lisa Pierce is watching developments like these closely. She is the editor of Packaging Digest, a trade publication, and has been covering product packaging for about 35 years.She says her ...

A food product's packaging, for example, is also its delivery system – the item must be packaged heartily enough to survive transit and then to be stored in someone's home, either on a shelf or ...

Using psychology in packaging and product design isn't limited to big-name companies. Apple doesn't have some exclusivity agreement with the color white, after all.

Packaging is a key part of the marketing plan for any business that makes or sells products. The influence of product packaging on purchase decisions necessitates attention to detail and a sense ...