Three Things to Keep in Mind When Designing Your Product Packaging. 1. Ensure your product is protected during transport and storage.

Think of Tiffany & Co. For most people, the iconic robin’s-egg blue box is more recognizable than the jewelry itself. Packaging is powerful because it tells consumers why your product and brand ...

It's hard to argue against the utter convenience of plastic packaging. Companies overhaul iconic product packaging as tough new rules take hold — here's what to expect first appeared on The Cool ...

Using psychology in packaging and product design isn't limited to big-name companies. Apple doesn't have some exclusivity agreement with the color white, after all.

We try to list out a few essentials one must keep in mind when designing their product packaging. Simplicity: In this world of “shouty” headlines and in-your-face advertising, ...

In product packaging, using one color palette over another can impact costs, said Pruett. For example, the inside of a box holding a new lipstick tends to be white because the color conveys a more ...

A food product's packaging, for example, is also its delivery system – the item must be packaged heartily enough to survive transit and then to be stored in someone's home, either on a shelf or ...