When conducting primary market research, you can gather two basic types ... Figure 3.1 provides a sample cost analysis form for different research methods. When conducting primary research using ...

I leave those who commission primary market research among HCPs with this summary advice: - Tune in to sample: have mastery of the specification, and be proactive and ...

Primary research can be carried out in a number of different ways, for example surveys, questionnaires, focus groups or observations. A questionnaire is a set of questions to find out customers ...

Market research involves two types of data: Primary information ... type of research is already compiled and organized for you. Examples of secondary information include reports and studies ...