Paula’s Choice is known for ingredient transparency, quality packaging and fragrance-free formulations designed for a wide ...

I’ve been wearing black honey every day for around six months. The texture is akin to a lip balm while the tint gives a ...

One of the new covetable attachments is the heated ceramic brush that creates lush blowouts while simultaneously drying wet ...

Whether you're dashing to a meeting or freshening up at your desk, Catrice Cosmetics has curated the ultimate lineup to keep ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

One writer tried the new Maybelline Teddy Matte Lip Tint that lasts for 12 hours. Read the full review with photos here.

Celebs like Lily Collins and Sarah Jessica Parker rely on Merit’s Flush Balm to get their skin glowing both on- and ...

The Sacheu Lip Liner Stain is social media viral for a reason, and it's my secret for fuller lips that last all day.

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The Lip Butter Balm boasts an overall 4.3-star rating, with more than 12,000 reviews and 3,000,000 "loves" on Sephora. "The ...

Today is the true first day of the year. We're back at the grindstone, whatever our particular grindstone is. Time to emerge ...

New You” doesn’t have to be as intense as some folks make it out to be. Sometimes, New Year’s resolutions are about small ...