PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...
From brightening eye creams to shine-boosting hair dryers, these are the top beauty picks we spotted on the red carpet that you can (and should!) shop now.
One writer tried the new Maybelline Teddy Matte Lip Tint that lasts for 12 hours. Read the full review with photos here.
Celebs like Lily Collins and Sarah Jessica Parker rely on Merit’s Flush Balm to get their skin glowing both on- and ...
The Sacheu Lip Liner Stain is social media viral for a reason, and it's my secret for fuller lips that last all day.
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The Lip Butter Balm boasts an overall 4.3-star rating, with more than 12,000 reviews and 3,000,000 "loves" on Sephora. "The ...
Today is the true first day of the year. We're back at the grindstone, whatever our particular grindstone is. Time to emerge ...
New You” doesn’t have to be as intense as some folks make it out to be. Sometimes, New Year’s resolutions are about small ...
We love the Dior Lip Oil as much as the next person, but glossy, syrupy lips are finally facing some decent competition as ...
Kylie Jenner’s daughter Stormi Webster and Kim Kardashian’s daughter Chicago West teamed up to adorably show off their recent shopping haul from Ulta Beauty, proving they are camera-ready.
We rounded up the best, most viral beauty product launches of 2024, from buzzy lipsticks, hair tools, and skincare.