Brands have spent billions developing futuristic breathable materials for athletic wear, but the best solution could be a bit ...

Blending performance with purpose, this apparel brand forges a powerful connection between water, community and collaboration ...

TICAL Athletics has expanded its product line to offer a broader range of hip hop athletic apparel, cementing its commitment ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

VILLENEUVE D’ASCQ, France — June 26, 2025 — DECATHLON, the world’s largest sporting goods retailer, announces a global ...

Mizzen+Main's stylish, comfortable apparel transitions seamlessly from the office to the course. Shop Sepp Straka's favorite ...

The expanded HempTech apparel line now includes long and short sleeve sun protection tees, and performance hiking pants, in ...

ATA is among 10 organizations across the apparel, textile, uniform and equipment sectors joining forces to celebrate National ...

Global sporting goods retailer Decathlon is set to incorporate advanced material science into everyday sports apparel through ...

As Gen-Z flocks to trade jobs, it makes sense that workwear sales would go up. But there's more to it than that.