Agencies are getting pushback on the use of traditional metrics. Instead, we’re being asked to tie our work to real business outcomes. This causes angst for brands, but it doesn’t need to. There’s an ...

Recent market volatility has increased demand for defined outcome ETFs, also known as target outcome ETFs, which offer downside protection in exchange for capped upside potential. These funds have ...

At the intersection of the environment and the arts sits the Museum of Infinite Outcomes, an open air museum filled with native plants, human-made birdhouses and curious visitors. Well ...

Parents worry when their kids get sick. With time, parents learn to judge when their child is seriously sick or, instead, has a minor illness.

According to reports, Manchester City are ‘exploring a sensational late deal’ to sign Bayern Munich standout Joshua Kimmich this month. Pep Guardiola‘s side have been active in the transfer ...

In the days before the start of the 2023-24 season, Bill Guerin moved to lock up the Minnesota Wild's core. He didn't extend ...

Outcomes research evaluates the quality and effectiveness of health care by measuring parameters such as mortality or quality of life. For example, it can provide evidence on the benefits and ...

Years ago, the Canadian collector Bruce Bailey gave artist Curtis Talwst Santiago useful advice: “Be patient,” he said. At the time, Santiago was working on miniatures, making diminutive yet ...

Study shows NFL coaches get cold feet when stats say to go for it PROVO, Utah — The National Football League runs on data.

Art provides diversification in portfolios, exhibiting a low price correlation with stocks and bonds. As an investment, art can hedge against inflation, but expect bond-level returns. Investors ...