The Focus on MSN6mon
Oreo is exploring a 'Zero Sugar' version, and people think it's a great idea
The idea may be new in America, but Oreo actually launched Zero-Sugar cookies in China in August 2021. They replaced ...
Marketing Dive10y
How Oreo is using emojis to drive mobile engagement
Oreo targeted mainland China this spring with a mobile social campaign giving parents a way to take photos of themselves and their children offline and paste their heads into emojis, with over 99 ...
Marketing Dive1y
Mondelez? Oreo brand one tough cookie, mobile analysis reveals
Ms. Greenberg said. Besides generating thousands of retweets, Oreo?s attentive move picked up huge amounts of organic PR. Driving engagement in China via emojis last year. Oreo?s China emoji campaign ...
Warc2y
'Play Together' with OREO creates moments of connection in China
Oreo worked with China's biggest social and mobile platform, WeChat, to create 'Emojies', animated digital templates that allowed people to play with their own face and the face of... We’re long-term ...