Uncover the secrets of effective logo design, from font psychology to essential tools, for a brand that stands out. Insights ...

Every standout brand logo tells a story, conveys a message and embodies emotion—ideally, passion. Some of the most successful ...

For student groups that would like a logo expressing their connection to the University of Colorado Boulder, the university allows student organizations in good standing to receive a set of ...

Surprisingly, Washington College only introduced its cursive logo in 2013. The Maryland institution took the design directly ...

Logos for university groups—also known as logo signature extensions or unit-specific lockups—follow a standardized and consistent visual hierarchy that supports the University of Colorado brand while ...

New research published in Evolutionary Psychological Science found that exaggerated features in luxury goods can influence ...

While there are countless big brands with ridiculously similar logos, one of the most unexpected cases involves the iconic ...

Even IDW Logo Designer Nathan Widick is now clowning on his own logo design, after the comic industry showed their issues ...

From Aretha Franklin to The Rolling Stones, this new book charts the history of band logo design across the last half century ...

Starting in the spring of 2025, Mountain Dew will be getting a new logo, which harkens back to classic branding with an ...

As an illustrator, designer and storyteller, Mia Saine knows a logo has the power to evoke so much more than just a glance ...

I was initially skeptical when I heard a college had ditched its traditional script logo because of readability issues.