The Olympic brand is then judged by how well it ... Judging by the reaction to date, the Paris 2024 brand has been a huge success, reminding a post-COVID world of the global visual spectacle ...

Yet the Paris over which the Olympic flame rose bore little resemblance ... a sensitive continuity shimmering with a constellation of signs caught on the fly: branding for mundane franchises ...

There are positive signs that Japan’s eventers will be able to build on their team bronze at the Paris Olympics ... the Japanese Olympic Committee and the JRA and will make new plans to build ...

NBCU Wins Gold for Best Digital Offer (Web and App) for NBCOlympics.com and Peacock, Best Director, and Best Social Media Campaign ...