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While Sprite Tropical Mix has been available fairly regularly in larger sizes in some lucky markets, back in January, rumors started circulating that the tropical spin on the beloved lemon-lime soda ...

Mashable is a global, multi-platform media and entertainment company.

Gen Zers are not just a coveted consumer demographic—they are proving to be beneficial to brands and agencies as employees. As more Gen Zers (those born between 1997 and 2012) m ...

According to Marketing Dive, Sprite Chill made $50 million in retail sales after just 21 weeks, making it the top-selling new Coca-Cola product of the year—so giving the drink a permanent spot was a ...

Recently, filmmaker Shoojit Sircar shared an interesting behind-the-scenes story about working with Shah Rukh Khan on an ...

There’s nothing like the excitement of a fan-favorite return product, especially one that has historically only been ...

Once you enter the world of organized racing, costs can add up quickly and vary dramatically depending on your approach to ...

The ad cleverly mimics the movie’s spirit, even featuring a nod to the song Senorita, but ends with a plug for the brand. The ...

Mashable is a global, multi-platform media and entertainment company.

Sprite brand director Kate Schaufelberger details how last year's sales benchmarks made the shift from LTO to permanent ...

LeBron James was asked about Minnesota Timberwolves star Anthony Edwards' comments about becoming the face of the NBA one day ...