In May, the Thorns’ MLS counterpart, the Portland Timbers, signed with a new kit sponsor: Tillamook. The team had ditched ...

Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

Women’s tennis legend Serena Williams has expanded her sports team portfolio after joining the ownership group of the ...

The "Call Her Daddy" host's beverage brand is supporting pop-ups and an official fan community as part of the deal with the ...

The 2025 NWSL Challenge Cup in Orlando, Florida, this weekend will see pop-up experiences for Unwell, exclusive ticket promotions, co-branded merchandise and several appearances by Cooper ...

Elsewhere on the Golazo Starting XI newsletter, Arsenal and Liverpool aim for easy weekends after Champions League tests ...

e.l.f. has officially partnered with the National Women’s Soccer League (NWSL), becoming the league’s first-ever beauty sponsor. This groundbreaking sponsorship underscores e.l.f.’s commitment to ...

India's Godrej Consumer Products will keep raising prices of its soaps gradually to protect margins amid rising palm oil ...

The retailer first adopted the labelling scheme in 2022, with the logo being visible on around 6,000 of its own-brand ...

The National Women's Soccer League is in expansion mode. The National Women’s Soccer League’s regular season kicks off next ...

Serena Williams has joined the Toronto Tempo’s ownership group, the WNBA expansion franchise announced Monday. Williams will ...

It led to 51 goals during the regular season, second most in the NWSL. This season, Giráldez wants his players to “speak the same language” when in possession and to attack with precision.