For decades, the way consumers discovered scent was predictable—luxury department store counters, aspirational campaigns, and ...

Businesses that craft immersive experiences boost engagement, loyalty, and revenue by blending storytelling, tech, and design ...

KTLA's Megan Telles was live in downtown L.A. with a preview of The Gallery, a new dining and lounge experience that takes ...

As consumer preference for ice cream evolves, formulations are evolving to meet demand. How can brands develop products to ...

When technology intersects with taste memories, an immersive sensory revolution is quietly transforming the dining experience ...

Elvis Evolution, a new multi-sensory immersive experience announced today, will combine physical sets that move, shake and transform with live actors and musicians performing the superstar’s hits ...

profound impact this multi-sensory, tactile, gesture-recognition game would have on pop culture. One of the most memorable experiences of many Millennials and Gen Zers’ childhoods, Bop It ...

Celebrity Cruises is debuting a new multi-sensory space on Celebrity Xcel. Called the Bazaar, the three-story area combines entertainment, activities, culinary experiences and more, inspired by the ...

Do we really need odorous, potentially smelly pointing devices on our desks? Asus seems to think so and is offering its new Fragrance Mouse for customers ...

With Rolls-Royce Scent, the marque has once again proven that luxury is not just about what you see or touch—it’s about how ...