Johnson City is where a creative, energetic man dove into the unruly soft drink industry and helped usher in two iconic ...

Mountain Dew Pitch Black Is Being Discontinued . Unfortunately, despite it previously being labeled as a “permanent flavor,” ...

A British tourist has died while trekking with a friend in the Dhauladhar mountains in the northern Indian state of Himachal Pradesh. It is reported they suffered a serious injury after falling ...

Discover the fascinating evolution of the Mountain Dew logo design and branding, from its moonshine-inspired origins to its bold, modern design. Mountain Dew started as a literal moonshine mixer with ...

We’ll let you in on a little secret: spring is one of the best times for a mountain getaway. We know, there’s an unspoken rule that spring break is for the beach and fall break is for the mountains, ...

Super Bowl LIX is right around the corner — let the horrors commence. Mountain Dew dropped a surreal, hallucinogenic new commercial today for their new Tropical Lime flavored Baja Blast ...

Seal, known for hit songs like "Kiss from a Rose" and "Crazy," is bringing new meaning to his name this year in a Mountain Dew Super Bowl ad, revealed exclusively on TODAY Feb. 5. The "Kiss from a ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...