Johnson City is where a creative, energetic man dove into the unruly soft drink industry and helped usher in two iconic ...

Analyst Michael Lavery and his team no longer forecast the Hard Mountain Dew launch as an upside catalyst for this year after a slow start for the new product. That is despite Boston Beer (NYSE ...

British singer and songwriter Seal stars in a new Super Bowl commercial promoting Mountain Dew Baja Blast, which also features pop star Becky G. However, in the 30-second spot, which will run ...