Glitter has been a big trend in K-pop lately, both on the eyes and the face – but why should the girls get to have all the ...

Having a small face has long been a part of the Korean beauty standard. It's all about proportions—having a small face can ...

Hybe stock recently took another serious hit when one of the members of NewJeans, Hanni, addressed the National Assembly about the labor inequalities K-pop idols ... the public eye as brand ...

By Nicole Fell It’s been a huge year for the intersection of K-pop and fashion. Idols have become a staple at nearly all major fashion weeks around the globe. Between Jisoo and Stray Kids ...

BTS’ Kim Taehyung alongside five other K-pop male idols has been revealed to have generated the highest Earned Media Value (EMV) through brand endorsement activities on social media. Since 2020 ...

How a North Korean defector became a K-pop idolHow a North Korean defector became a K-pop idol ...

“We’re a first-generation K-pop group, so we came out when the K-pop idol culture started taking shape,” Kim says. “At the time, there wasn’t global interest in K-pop, so we were super ...

K-pop idols rarely break character ... which shows in their eyes,” he says, speaking Korean, with a glint in his eye. Critique is offered up like air — cheap and ubiquitous.

The Converse Run Star Legacy CX is a favourite among K-pop idols. Red Velvet’s Seulgi has flaunted them on screen, while Jeonghan from Seventeen rocked a chic black-and-white look that sent fans ...

SEOUL – An increasing number of K-pop idols are finding it less appealing to renew their contracts with major agencies, citing restrictions on freedom of expression and limited control over ...

BTS' Jin leads the September K-Pop brand value rankings by the Korea Brand Reputation Research Institute. Analyzing data from 730 male idols, the study focused on consumer participation ...