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Miller Lite to ‘Make the Season Lite’ with robust holiday program
Bottles of Holly For its first holiday-themed TV spot in years, Miller Lite decided to bring back its beloved “Bottles of Holly” commercial. The spot features someone delicately playing ...
Forbes1y
Miller Lite’s Campaign To Eradicate Sexist Beer Advertising Proves Successful
Elizabeth Hitch, senior director of marketing for Miller Lite, says the brand’s position ... And 2CeruleanTalon1 commented on the commercial announcing the campaign, saying “Best commercial ...
Marketing Dive10y
How Miller Lite boosts brand authenticity via digital, traditional media integration
The campaign ties into the relaxation and easy going lifestyle Miller Lite emits, and the ask for UGC fulfills consumer expectation that their recreation of the label?s mantra won?t go unnoticed. ?A ...