Momemtum feels more pervasive than ever, too. Beyond the crowd and stadium effects based around the on-field happenings, a ...

TCU's Olivia Miles, Texas Tech's NiJaree Canady, and Arizona State's Sam Leavitt are the Big 12's Venmo Athlete Ambassadors.

Unique names are a big part of college football rivalry lore. Let's rank the 25 best, led by the mighty Brawl of the Wild.