Jaguar’s brand image since 1982, the silhouette of a mid-leap feline, is now facing the opposite direction, into the fireless ...

Media outlets endured an hour of marketing waffle, during which they were introduced to the company’s bizarre new logo and branding, as well as the concept set to debut on December 2 ...

Rawdon Glover says message of promotional clip that featured no cars has been lost in ‘blaze of intolerance’ online ...

The boss of Jaguar has defended the carmaker’s controversial rebrand and said criticism of its marketing campaign had ...

Given its better valuation and prospects, we believe Honeywell stock (NYSE: HON) is currently a better pick than its sector ...

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.

Jaguar surprised us with a new logo and a brash new mission statement, but can fonts and buzzwords distract from the big ...

Consumer electronics brand Nothing has playfully mocked Jaguar’s recently unveiled logo and tagline, “Copy Nothing,” by updating its own logo on X to resemble Jaguar’s new design. Adding fuel to it, ...

Jaguar last week released three pictures of its future electric sports sedan—heavily camouflaged, of course. The car will ...

Jaguar, the British automotive industry icon, has unveiled a revamped logo and refreshed branding. This move marks the ...

The leaping cat is still on the new Jaguar.It’s right there, mounted on what looks like a rocker panel with a camera hidden ...

As Jaguar wraps up production of its last models before its big rebrand, the automaker has debuted a new look and a new ethos ...