Jennifer Aniston, John Legend, and more celebrities all have their own brands available on Amazon. Score haircare, skincare, ...

After a slow start due to tariff concerns and an extended sale period, Amazon's (AMZN) Prime Day 2025 closed on a strong note ...

There are a lot of fantastic K-beauty products out there that work as well as they claim — but one of our editors' favorites ...

Amazon Prime Day is one of the biggest sale events of the year — but sometimes, it's better to hold off and avoid certain ...

Amazon has started reducing the number of items it sells under its own brands like Amazon Basics amid weak sales, the Wall Street Journal reported.

As Amazon prepares to roll out Alexa+, brands face an urgent need to adapt their digital strategy for voice-powered shopping. Recent patent findings suggest the integration of Alexa with Amazon's ...

For much of its 15-year history, supplement brand AG1 refused to sell through Amazon, preferring its own site. That changed ...

In an attempt to attract price-conscious shoppers who are ditching name brands to save money, Amazon introduces ‘Amazon Saver’ which will offer budget-friendly food items. On Amazon’s ...

Even when we searched Amazon for specific brands, we were still inundated with ads for unrelated lines. The Federal Trade Commission is suing Amazon, accusing it of monopolistic behavior.

Amazon rolled out a private label food brand called Amazon Saver to compete with rivals Walmart and Target, which have debuted lower-priced brands over the past year.

Amazon recently slashed prices on thousands of grocery items for Prime members and launched a new low-cost brand that’s available to everyone. These discounts are in addition to the Amazon Fresh ...

Amazon just released a list of its top 100 products of 2025. Shop the site’s buzziest finds from Hydro Flask, KitchenAid, Salomon, plus an Apple Watch, a self-emptying iRobot Roomba robot vacuum ...