Category Growth Officer and CMO for International Foods Mustafa Shamseldin uses an end-to-end look at how the CPG giant’s ...
When done well, the links between activities and outcomes form a metrics chain, enabling Marketing to measure value and impact. How to Translate Outcome-based Metrics Into a Measure of Marketing ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback