The quest for go-to-market (GTM) alignment at B2B companies is a never-ending journey, since evolving buyer behavior requires go-to-market teams to adapt to keep up. Before diving into the future of ...

Jasper is using AI to create personalized marketing content to target companies that might be interested in its products.

Marketing to Gen Z requires a fresh approach that resonates with their values and preferences, favoring connections over polished images.

SEO experts like David Riggs, founder of SEO firm Pneuma Media (No. 170 on the 2024 Inc. 5000) says that Google’s recent ...

Joselyne Walter, CEO of The Digg Agency, is poised to lead significant transformations in marketing strategy development as ...

Read on for 17 effective ebook marketing strategies (with examples) you’ll want to try today. Not all ebooks are created equal. If you want to succeed with yours, you’ll need to make sure it has great ...

Strategic partnerships with complementary brands allow you to tap into new audiences and expand your reach. With awareness of these potential pitfalls, you can sidestep them and execute offline ...

It’s important to be intentional and choose marketing strategies that give you the highest likelihood of meeting and connecting with your ideal clients. If your marketing isn’t aligned with ...

This kind of in-the-moment guidance will be the next big leap in how AI shapes global marketing strategies, enabling faster, smarter and more proactive decision-making.

Marketing strategy templates break down the process ... But perhaps the best part is that it comes with sample data and in-depth instructions on how to set up your strategy within the system.

“It’s about understanding our strength base, our marketing muscle and then stepping back to ask, ‘Where can I put that in service of the overall business strategy?’” There’s a concern ...