Pricing is one of the 4 Ps of marketing and the ... At the highest level is strategic pricing, which takes into account long-term profit objectives of the organization at brand or franchise level. The ...

But it's really not a template you need. It's a tactical approach to understanding marketing strategy: where you've been, where you are, where you're going (or should be), and what resources are ...

Emphasizes decisions made in developing both strategic and tactical marketing plans. Uses computer simulations ... Focuses on the theory and application of the information-systems discipline within an ...

Realizing CRM success starts with reframing CRM utilization, begin by reappropriating the “M” to be marketing rather than management. This enables expanded thinking to include one-to-one, ...