Martequity: The fundamentals of loyalty programs have remained the same since their origins in 1793, when merchants offered ...

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers ...

CrowdPlay and Rethink Loyalty were speaking separately with the Boston Celtics about their fan engagement efforts in 2023 ...

Traditional loyalty programs no longer resonate with millennials and Gen Z. We’re not earning free flights through a f ...

Edinburgh Napier University collaborates with local artist to create miniature model of the Napier Graduate pub ...

Unlike the traditional loyalty model based on cumulative cruise days, Carnival’s new program will reward guests based on total spend, encompassing onboard expenditures and spending on the ...

For premium nonalcoholic beer brand Bero, which is co-founded by "Spiderman" actor Tom Holland, loyalty is a core tenant to ...

Customers notice the cracks between your teams. The solution: align internally to reduce friction, earn trust and grow ...

National courier and logistics provider Speedy Freight has been named a finalist in the Franchisor of the Year – Established ...

Top U.S. health systems are taking bold, employer-led action to combat two converging crises: student debt and clinical staffing shortages. Together with Clasp, the first retention-driven recruitment ...