Martequity: The fundamentals of loyalty programs have remained the same since their origins in 1793, when merchants offered ...

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers ...

CrowdPlay and Rethink Loyalty were speaking separately with the Boston Celtics about their fan engagement efforts in 2023 ...

Traditional loyalty programs no longer resonate with millennials and Gen Z. We’re not earning free flights through a f ...

Unlike the traditional loyalty model based on cumulative cruise days, Carnival’s new program will reward guests based on total spend, encompassing onboard expenditures and spending on the ...

Customers notice the cracks between your teams. The solution: align internally to reduce friction, earn trust and grow ...

Edinburgh Napier University collaborates with local artist to create miniature model of the Napier Graduate pub ...

Royal Caribbean Cruises Ltd. (RCL) is leaning into its loyalty program strategy as a key lever to deepen guest engagement and ...

Loyal to Royal' cruisers have thoughts and worries about what Carnival’s new loyalty program means for the cruise industry.