Eighty per cent of digital ad professionals now utilise AI tools for media buying and campaign management, according to a report from Frequence, a specialist in ...

BIA’s CEO Tom Buono addresses key projections, trends and M&A opportunities for local television at TVB Conference. The post appeared first on TV News Check. The post Local TV Advertising Poised For ...

Recently acquired by Madhive, the independent ad platform purpose-built for local CTV, Frequence’s 2024 Local Advertising Sellers Index (LASI) also found that, despite the uptake in technology, 65% of ...

OpEd: After Thanksgiving, Black Friday, and Small Business Saturday, keep supporting local businesses by shopping online ...

Here are 12 essential tips to help advertisers optimize their retail media investments and thrive in this fierce new arena.

Backspace Marketing has introduced a range of local SEO solutions designed specifically for small and medium businesses.

Small and independent broadcast groups continue to harbor success stories as they navigate slipstreams in the economic ...