It’s true, average conversion rates vary widely across industries. E-commerce, for example, has a far lower average conversion rate than finance, at 1.84% and 5.01%, respectively.

The average conversion rate, rather than the median rate, was 9.7% across all industries examined. That's significantly lower than what most marketers hoped for: 72% of those surveyed said they would ...

Median and average conversion rates for landing pages vary significantly by industry and by type of page, according to recent research from Unbounce. The report was based on an analysis of data ...

If your landing pages are strictly made up of text, photos and graphics, it may be time to rethink things. When used correctly, videos can dramatically increase landing page conversion rates.

A massive pay-per-click and SEO budget can deliver high-quality traffic to your website, but if you are sending that traffic to poorly optimized landing pages you are essentially throwing your ...

The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble or click here to buy it directly from us and SAVE 60% on this book when you ...

If you’re stuck in low single digits and celebrating every .5 percent increase as a big win, I’m inclined to say that landing pages are, in fact, killing your conversions. See, if you’re doing the ...

Landing page optimization is critical part of your online marketing strategy. But landing page optimization can be a double-edged sword; immediate improvements in micro conversions high up the funnel ...

In other words, you can boost your conversion rate by focusing on the landing page. Understanding the value As a B2B marketer, let’s say that you receive 5,000 visits to a landing page each ...

The original home page had a conversion rate 71 percent higher than the new pages. When we looked closely at the data, the new landing pages had a higher CTA click-through rate than the original site.