The quest for go-to-market (GTM) alignment at B2B companies is a never-ending journey, since evolving buyer behavior requires go-to-market teams to adapt to keep up. Before diving into the future of ...

Moreover, Bachman believes that Salesforce’s scale offers significant brand, sales ... discounting strategies and various pricing components for different use cases, including per-user costs for ...

According to the client, your sales ... business much leaner,” says Prashanth “PVK” Krishnaswami, global head of market strategy and thought leadership for customer experience at Zoho. “The company is ...

Authentic marketing is key to brand loyalty. When investing in a company’s products or services, consumers act under the assumption that their needs will be met as advertised. To build trust, ...

Many of the tools in the core marketing tool kit can be game-changing when put in the hands of our HR colleagues.

Meta, the parent company of Facebook and Instagram, has hired away Salesforce’s head of AI to run a new product group ...

If you feel like you’re swimming in a sea of content, you’re not alone. According to the “2024 Content Preferences Survey,” ...

The Central Secretariat Service (CSS) officers' association has urged the government to implement work-from-home arrangements, staggered working hours, and provide air purifiers in all office ...

Government purchase of paddy is going slow in Punjab due to shortage of warehouse space. Farmers, on their part, are delaying ...