While M&As can offer opportunities for growth and efficiency, they also come with risks like integration difficulties and financial uncertainties.

The quest for go-to-market (GTM) alignment at B2B companies is a never-ending journey, since evolving buyer behavior requires go-to-market teams to adapt to keep up. Before diving into the future of ...

Moreover, Bachman believes that Salesforce’s scale offers significant brand, sales ... discounting strategies and various pricing components for different use cases, including per-user costs for ...

According to the client, your sales ... business much leaner,” says Prashanth “PVK” Krishnaswami, global head of market strategy and thought leadership for customer experience at Zoho. “The company is ...