Hydration drinks seem to be all the rage lately. Why? Dunno. Maybe the rise of the “sober curious” movement has people ...

From fun flavors to new formats, we take a look at some of the latest innovations in sports drinks and functional hydration ...

From booming personalization options to unexpected functional ingredients, we take a look at some of the trends redefining ...

FluidLogic, the leader in high-performance hydration systems, today announced the launch of the GPR50, the world’s first ...

Discover how hydration boosts workout performance, fuels endurance, and accelerates recovery with the best beverage choices ...

Hugely popular sports drink Gatorade, known for instant hydration, remains banned in several European countries due to its ...

The well-known recommendation of drinking eight glasses (64 ounces) of water per day is a simple guideline, but individual ...

Discover how tailoring your water and electrolyte intake to your unique body chemistry, activity level and environment can ...

DripDrop® Hydration, the fast-growing electrolyte drink mix and a leading brand in the hydration space has been named to Bain ...

Leisure Hydration electrolyte beverage slowly rolled out in tech offices before launching at Whole Foods Market nationwide.