As 2025 begins and the crucial part of the football season approaches, brands are working hard behind the scenes to ensure ...

After Portugal's long association with Nike ended, Cristiano Ronaldo & Co. have unveiled Puma's first kits for the men's and women's national teams.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Newcastle also recently announced the re-launch of the iconic 1995-97 Adidas home shirt to mark its 30th anniversary. Newcastle’s current 2024-25 away kit his heavily inspired by the 1995-96 away kit ...

Aston Villa have released a new, commemorative kit to mark their 150th anniversary this year, which will be released on ...

Nuria Tarre, Chief Marketing & Fan Experience Officer for City Football Group said: “Through the power of AI, we are delighted to offer fans this special opportunity to be a part of Manchester City ...

Puma are set to collaborate with a New York streetwear brand to create a fifth and sixth Manchester City kit for the ongoing ...

Manchester City and Puma have collaborated to allow City fans to design the club’s official third kit for the 2026-27 season in a groundbreaking first for a professional football club.

Aston Villa are celebrating their 150th anniversary and have now revealed their commemorative kit. In a video featuring Unai ...

In a first for football, City will give fans the chance to design the club's third kit for the 2026/27 season using a bespoke Generative AI design tool. Fans will be able to submit designs using ...

You might think it's weird to give Grimsby Town’s Blundell Park such lofty status. In 10 parts, Daniel Storey tells you why ...

Emma Grede of Skims and Good American and Kristin Juszczyk say the answer is yes.