By creating special menu items that cater to local Japanese culinary preferences, McDonald’s conveys a sense of cultural sensitivity, making the brand feel more “local” rather than foreign.

To heed the advice of creating content, many local businesses default to blogging. Yet the results are usually underwhelming: a few 300-word articles that are read by a total of three people.

Google has a free, single-page website builder designed for small businesses. Anyone with a Google Business Profile can use this tool to create and edit websites in minutes on either desktop or ...

The rise of mobile search has led to many changes in SEO, but none more dramatic than the area of local search. By now, most of us are familiar with the Google update known as Pigeon.Launched in ...