Google Analytics provides valuable information about what happens on your site after an ad click. Learn about the metrics you ...

Durga Raghunath, Head of India News Partnerships at Google, shares how 2024 was a critical year for the news industry ...

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Are you looking to configure and fix Google Ads Conversion Tracking and Google Analytics 4 (GA4)? You've come to the right place! I specialize in setting up and troubleshooting these essential tools ...

YouTube says it's about the viewers, not algorithms. Uncover how to reconcile this with practical SEO tactics to grow your channel in 2025.

Google Ads is testing an AI-powered reporting tool that lets advertisers generate custom reports using natural language prompts.

Google is tracking your online behavior in the name of advertising, reintroducing a data collection process that ingests all ...

Google said new privacy technology makes it safe for advertisers to use IP addresses, setting off a debate in ad tech land.

Fox News host Sean Hannity on Friday criticized Google's new holiday shopping ad featuring nonbinary influencer Cyrus Veyssi, calling it "woke" and comparing it to Bud Light's 2023 ad with ...

It was anything but a boring year in ad tech circles—there was a Google ad tech antitrust trial; there was a showdown between ...

Killing two birds with one stone has never been easy, so Google’s first attempt at it (FLEDGE) fell flat and was met with little enthusiasm from the ad tech industry. Now rebranded as the Protected ...