She's calling on fashion brands to start valuing the Gen X demographic more highly and making them more visible in marketing campaigns. She said: "There's a real division between what brands think ...

Featuring your company name, embellished with a little color and perhaps a few graphic touches here and there, your logo is your company's most important design element because it's the basis for ...

But someday soon, Gen X will look up, and retirement will be right around the corner. Advisers have access to tools and products that everyday investors can’t get. They also have world-class ...

So, buckle up for a blast from the past as GenX spills the tea on the things they got away with that would have today’s ...

Melissa Houston covers financial issues that affect women in business. As Gen X women move into their 50s and beyond, one thing is clear - they are not living their mother’s life. Generation X ...

With the name change comes a logo change that’s new yet vintage and will be used for packaging, equipment, advertisements and ...

The best logo maker is essential for branding your business and standing out online. My team and I have tested the top tools for beginners and professional designers, and everyone in between.

Gen X, born between 1965 and 1980, will be next to retire after the baby boom. It’s a generation largely defined by financial uncertainty: Generation X was the first to cope without ubiquitous ...

Melissa Houston covers financial issues that affect women in business. Gen X women are stepping into their power and leading the charge in entrepreneurship. As they navigate their 40s and 50s ...

Next-gen electric versions of Honda's passenger cars are getting a new logo for the first time in 22 years. At CES today, Honda announced two new EV concepts, the Saloon and Space-Hub, as well as ...