Luxury brands forgot about Gen Z. They can't afford to make that mistake again.
Luxury brands must adapt to Gen Z's growing influence by offering affordable luxury and creative partnerships, industry ...
creativebrief.com2d
Unlock Gen Z’s spending power this Black Friday with mobile marketing
Whether indulging in a self-care splurge or hunting for the best bargains, Gen Z is expected to show up in full force this ...
Gen Z and sexual wellness marketing—4 lessons for legacy brands
In today’s volatile political climate, Gen Zers are increasingly concerned about the future of their sexual rights. Emerging ...
Direct Marketing News1d
Top 5 Social Media Trends Shaping Campus Culture and Brand Loyalty Among Gen Z Students
Social media has redefined college campus social interaction, community-building, and brand loyalty for Gen Z. This ...
Allison Moores: There’s a Much-Needed Truce with Gen Z (Here’s Why …)
Allison Moores, author, biotech researcher and Gen Z thought leader, suggests that it’s time for older generations to declare ...
CNET on MSN1d
Gen Z's Financial Independence Comes From Social Media, Not Traditional Work
Gen Z is tapping into a hot financial resource that other generations didn't have: the vast digital world. A survey from ...
Generation Scroll: Gen Z spends a quarter of their day consuming content
Gen Z consumes more content than any other generation, according to recent research. The study of 2,000 nationally ...
Yahoo Finance13d
End of Word-of-Mouth Advertising? GoDaddy Data Shows Gen Z Trusts Influencers More Than Friends
"Knowing that Gen Z consumers trust social media ads more than recommendations from friends is a game-changer if this is your target audience," said Alycia Leno, director of marketing at GoDaddy.