As luxury fashion brands see their pandemic boom fade, some are looking to boost their exposure by collaborating with sports ...

Nike and the NBA agreed to a lengthy extension that will keep the brand as the exclusive supplier of uniforms and apparel.

Apparently, one person makes the call on what Michigan State football wears on game days. That’s head coach Jonathan Smith.

This partnership highlights Mahomes' iconic status while boosting the visibility of both his brand and his alma mater's ...

With another new look on the way for 2024, take a look at the good, bad and ugly of Packers throwback and alternate uniforms.

Maye absorbed four sacks and four more QB hits from the Texans, who also flogged his teammates over a 41-21 finish. Patriots ...

The Detroit Lions hinted Monday they will be wearing their new black and blue uniforms for Monday Night Football against the Seattle Seahawks. The announcement all but confirmed the alternate ...

Fans are asked to wear white, and they won't be the only ones.Iowa State will wear white uniforms and helmets ... also got a makeover.Iowa State football alternate helmetsThis isn't the first ...

Reach Louisville football, women's basketball and baseball beat writer Alexis Cubit atacubit@gannett.com and follow her on X at @Alexis_Cubit.

LOUISVILLE, Ky. — The University of Louisville football team's latest uniform combination comes courtesy of The Greatest. The team released a hype video on social media Thursday to showcase the ...