15% of heterosexual American men ages 18 to 65 use male cosmetics and makeup, and an additional 17% would consider using it in the future. It’s not uncommon to see men wearing makeup.

While I found the lipstick to be a pretty standard, cream formula, I think the product overall is promising and could be a sign of the future of makeup. Fenty Beauty is selling lipstick cases for ...

Maybelline New York, a make-up brand, launched an AR filter so that users could virtually try on make-up during the Covid-19 lockdown. Like many other categories, the ensuing restricted mobility ...