“We need to understand that not all people appreciate humour. When it comes to memes and funny videos that involve political messages, it is sure to draw ire from one group or the other.

Like political ads, memes about candidates and campaigns have “minimal” impact in shaping voter engagement, according to some Stanford professors.

He further said memes spread rapidly online, helping political parties engage young people with their campaigns. Niranjan, based in Tamil Nadu, noted that memes are particularly useful when ...

Political humor in Pakistan has evolved over the years to evade censorship and other restrictions. After ex-Prime Minister Imran Khan's arrest in May, the internet exploded with memes and jokes.