The doings of marketing departments never cease to amaze. Lloyds is closing even more branches (the nearest one in my heavily-populated patch of London is now about four miles away) yet it's running a ...
Latest edition of Economic Times Brand Equity’s Digital Cover features Asha Kharga, Chief Customer & Brand Officer and Member ...
Every marketing professional knows that authenticity is one of the most important attributes of a successful campaign—and one ...
Along with marketing and advertising giants launching subsidiaries for the influencer segment, industry players say agencies ...
The landscape of consumer financial services is shifting, driven by a broader deregulatory trend at the federal level. In this environment, ...
Motilal Oswal Financial Services recently embarked on a brand identity revamp; Sandeep Walunj, Group CMO, MOFSL shares how ...
Financial professionals must follow strict regulations when they use written testimonials and endorsements by their clients ...
CFI has become a significant force in the online trading sector, offering traders seamless access to global and local markets ...
Sri Lanka’s state-owned enterprises (SOEs) and public institutions are at a critical crossroads. Despite playing a pivotal ...
Trust and reliability are crucial factors in the world of finance. Financial organizations often face the challenge of ...
Mikimasa Hamamatsu, division general manager of global marketing for Nissan and Stephanie Ng, global head of marketing, ...
Brand engagement in promoting financial services is undergoing rapid change due to the new digital marketing strategy.
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