Every generation feels pressure to keep up with trends, especially in its youth. But many members of Gen Z seem to be under ...

Every generation has chased trends. But were there ever this many? And did it ever feel this bad, or this hard, to just want to fit in? To some members of Gen Z, the objects of teenage yearning feel ...

In recent years, the brand Uniqlo has taken the fashion world by storm. What began as a Japanese textile manufacturer has ...

Brands and what we’re buying day to day, or how we’re spending our money overall, often have me thinking about the overall ...

Branding is design. It’s the logos, typefaces, and design systems that bring a company to life. But it’s also strategy. A rebrand can reveal the priorities, motivations, and aspirations of a company ...