What started in the late 1980s with caffeine- and vitamin-laced energy drinks like Red Bull has grown into a multi-billion-dollar industry. Hundreds of brands are vying for consumers’ attention with ...

Simply Pop is the latest line of prebiotic sodas to hit the market ... are vying for consumers’ attention with increasingly exotic ingredients and wellness-focused marketing.

Coca Cola is introducing a line of prebiotic sodas, marking the legacy beverage brand's first foray into the "functional" soft drink market led by upstarts Olipop and Poppi — and further ...

Coca-Cola has launched a prebiotic soda to keep up with trendy "gut-healthy" sodas, Olipop and Poppi. The new soda "Simply Pop" will debut later this month on the West Coast, in the Southeast and ...

NEW YORK -- Poppi and Olipop, watch out: Coca-Cola is entering the "better for you" soda category with a response of its own. This month, the beverage behemoth is rolling out Simply Pop ...

It seems Coca-Cola has grown sick of stomaching Poppi and Olipop’s success with “gut-healthy” sodas – so the legacy brand is launching its own prebiotic drinks. Coca-Cola’s Simply ...

It’s one of several prebiotic sodas, including Olipop and Culture Pop, that market themselves as healthy alternatives to traditional soft drinks. Here’s how prebiotic sodas stack up against ...

Prebiotic sodas are all the rage, and the Coca-Cola company is finally getting in on the action. On Tuesday, Coca-Cola announced that it's expanding its beverage lineup with its all-new Simply Pop ...